Heads Up, America

Launched a 360 campaign for an exciting initiative with President Obama. The campaign is called “Heads Up, America,” and it aims to raise public awareness for the College Promise proposal—a plan that the President proposed in his State of the Union Address—instating free, universal access to two years of community college for responsible students.

 
Obama_HeadsUp_SOTUA.png

Results:

  • 1.4MM+ views

  • 200K+ pledges

  • 276MM+ impressions

*All with $0 paid media

Role: Agency / Line Producer

Director: Graydon Sheppard

Client: The White House

Agency: Huge

Production Company: Above Average

Editorial Company: Rock Paper Scissors / Huge Studio

Deliverables: Campaign branding & logo + website + PSA videos + campaign merchandise + social, digital, print, & OOH content

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