Outstanding Trails Program

BFGoodrich Tires established the Outstanding Trails program in 2006. Through this program, BFGoodrich Tires promotes sustainable and responsible off-roading by awarding grants to passionate off-road clubs to help preserve local off-road trails. Over the past decade, BFGoodrich has awarded over $180,000 for preservation efforts on 48 trails. We developed the program’s first-ever content series, which boosted awareness and increased applicant submissions.