Fear Of Getting Old #FOGO

Pfizer is challenging Americans to address their #FOGO – Fear of Getting Old – as the next phase of their “Get Old” Campaign, an initiative by Pfizer around aging, encouraging honest conversations and celebrating getting “old” at whatever stage of life you are.

 

Role: Agency/Line/Post Producer

Directors: Laura Ambrose & Perry Blackshear

Client: Pfizer

Agency: Huge

Production/Editorial Company: Huge Studio

Deliverables: Website + social, digital, print, & OOH content

 
 
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