Fear Of Getting Old #FOGO
Pfizer is challenging Americans to address their #FOGO – Fear of Getting Old – as the next phase of their “Get Old” Campaign, an initiative by Pfizer around aging, encouraging honest conversations and celebrating getting “old” at whatever stage of life you are.
Role: Agency/Line/Post Producer
Directors: Laura Ambrose & Perry Blackshear
Client: Pfizer
Agency: Huge
Production/Editorial Company: Huge Studio
Deliverables: Website + social, digital, print, & OOH content